Bayer Schering Pharma - The Gimmicks Can Go

This article details how Bayer Schering Pharma connected doctors with testosterone deficient patients, educating them about an insidious male condition, which is extremely difficult to detect as its symptoms are wide-ranging and subtle.

Bayer Schering Pharma – The Gimmicks Can Go

Agency: Ward 6

SYNOPSIS

Testosterone. It makes a bloke love footy, drink beer, chase chicks and brag to the fellas.

But what happens when he doesn't have enough and neither he, nor his doctor, knows it?

This paper tells how Bayer Schering Pharma connected doctors with testosterone deficient patients, educating them about an insidious male condition; demonstrating the value of insight, creativity and local strategy in pharmaceutical marketing.

What sort of value?

A spend increase of $247,000 delivered incremental revenue of $1.96million; $2.2million projected incremental revenue and $3.05 direct incremental profit for...

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