Commonwealth Bank – Talking Asset Finance
Agency: BMF, IKON Communications, Commonwealth Bank
The right message, at the right time, to the right people, with the right offer – sometimes it just all comes together. This is the story of how one of the most tailored, multichannel campaigns ever developed by Commonwealth Bank, achieved unprecedented results.
An investment of less than $300,000 brought in revenue in excess of $9.8m, a return of more than 33:1.
THE CHALLENGE
Asset finance. Not the sexiest advertising category in the world, but analysis from the Australian Bureau of Statistics indicates that Australian businesses received some...