Patties Foods (Four'N Twenty) – Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne
EXECUTIVE SUMMARY
Four'N Twenty pies face the pressure of healthy eating.
Introducing the Four'N Twenty Magic Salad Plate. A fully integrated brand building campaign on steroids.
Pies sell like crazy. When comparing the campaign period of 13-July – 19-October 2008 versus the same period in 2007, Four'N Twenty single serve pies grew:
+36.54% in value and +25.67% in units in the Retail channel (Source: Aztec).
+18% in value and +9% in cartons sold in the Foodservice channel (Source: Patties Ex-Factory Sales).
THE CHALLENGE
Four'N Twenty Pies...