Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates With Online Views and Comments For Super Bowl Advertisements
Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine and Carl D. Marci Innerscope Research
Joseph Plummer Columbia Business School
BACKGROUND
Advertising in the Super Bowl
The Super Bowl is a major media event widely considered the premier sporting contest in the United States. It is repeatedly among the country's highest rated television programs, with nearly 100 million viewers watching the game every year (Associated Press, 2006). Although many among...