Calling "Cut!" on Domestic Violence - How Women's Aid Used Celebrity to Change People's Minds

Women's Aid is a UK charity providing support to victims of domestic violence, which had used classic celebrity endorsement in the past to good effect.

Calling "Cut!" on Domestic Violence - How Women's Aid Used Celebrity to Change People's Minds

Grey London

What is Women's Aid?

Women's Aid is a UK charity based in Bristol, England. Established in 1974, they provide advice and support to victims of domestic violence. Since their founding they have also campaigned on the issue of domestic violence. As their logo states, they will do so "until women and children are safe".

The Power of Celebrity & 'Borrowed Fame'

Celebrities are often willing to lend their names to a good cause. Women's Aid had used celebrity to draw attention to...

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