Reaching America's Minorities: Toyota Camry's pursuit of the Afro-American audience and opinions on what Latinas want
Geoffrey PrecourtWARC
Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt.
For more on Toyota's Afro-American Camry campaign, see If Looks Could Kill - Toyota Camry, a silver-winning entry to the 2009 ARF David Ogilvy Awards._______________________
Toyota and Afro-Americans
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