OfficeMax Penny Pranks

For the 2008 Back to School season, OfficeMax planned to focus on a new audience, shifting its emphasis away from children and “tweens” to women in the workplace.

OfficeMax Penny Pranks

The Escape Pod, Chicago

SUMMARY

Penny for your thoughts? Some people might find the offer mildly insulting today. The once proud penny, the currency of penny jars, good fortune and Honest Abe values has become expensive to produce and of questionable value. Pennies have become a national nuisance and a source of embarrassment and hostility for anyone who dares to actually use them as currency.

The agency team decided to focus on the penny's current plight in order to highlight the power of the penny at OfficeMax. Working with a budget that was a fraction of our...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands