OfficeMax Penny Pranks
The Escape Pod, Chicago
SUMMARY
Penny for your thoughts? Some people might find the offer mildly insulting today. The once proud penny, the currency of penny jars, good fortune and Honest Abe values has become expensive to produce and of questionable value. Pennies have become a national nuisance and a source of embarrassment and hostility for anyone who dares to actually use them as currency.
The agency team decided to focus on the penny's current plight in order to highlight the power of the penny at OfficeMax. Working with a budget that was a fraction of our...