Wilkinson Sword – Going with the Mo, not with the Flow
JWT, London
SUMMARY
Make Yourself Comfortable
This is the story of how Planning helped to turn a 5 second TV tag to support a charity into a brand experience that showcased product, rallied their audience and positioned Wilkinson Sword as the cooler, approachable alternative to the bland and sterile Gillette.
This is how Planning helped to turn a 5 second tag into an initiative that caught the attention of breakfast news, evening editions and Radio DJ Neil (Dr)Fox.
This is also the story of how Planning didn't do what...