Post-crunch changes in consumer behaviour may have lasting legacies

Yvonne O’Brien and Cate Connolly

The economic crisis has transformed the way consumers view their finances. The ‘spend now, pay later’ culture has been replaced with one in which consumers are focused on saving money and paying off their debts.

Post-crunch changes in consumer behaviour may have lasting legacies

Yvonne O'Brien and Cate Connolly

After years of the 'spend now, pay later' culture, the meltdown of the global economy has rocked the way consumers view their finances. The events of last autumn, and the role financial institutions played in bringing about the crisis, have provoked some kneejerk reactions in consumer behaviour. Now the dust has settled and consumers' lack of confidence has eased, what will be the long-term effects for financial services?

In May 2009, Universal McCann undertook Finance 360°,an exploration of consumer attitudes, behaviours and...

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