Brand Loyalty Flees in Tough Economic Times

Geoffrey Precourt

Advice and opinion from a series of marketing thought leaders on the topic of brand loyalty during economic recession is the focus of this article by Warc's U.S.

Brand Loyalty Flees in Tough Economic Times

Geoffrey Precourt WARC

Since 1993, Young & Rubicam has interviewed a half-million consumers around the world about the ways in which they perceive and value products and services and about how brands grow, decline, and recover. Every quarter, the consultancy talks to another 15,000 U.S. customers. In total, it has used more than 70 brand metrics in 70 countries to measure the performance of 40,000 brands.   And the news is not good.   “For at least the past five years, the...

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