PC World – conquering a new world
M&C Saatchi
SUMMARY
As a die hard retailer in an economic downturn, the temptation for PC World was to focus on their traditional product and price approach to communications, bigging up deals and driving unit sales.
However in this precarious time for retailers they decided to look at things very differently and embrace a brave new world.
They focused on their brand offer, not their latest PC offer.
Instrumental in that, was a translation of their clear, logical business plan into an inspiring, ownable and business building communications property.
The solution lay in...