Orange Gold Spots — Don't let a mobile phone ruin your movie
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INTRODUCTION
This is a story about gaining acceptance; a story about how a brand discovered a path down from on high to successfully enter and thrive in the culture of a new generation. This is a story about showing self-awareness, displaying cultural intelligence and making a positive contribution. This is the story of one of the most-loved campaigns in UK cinema history.
This is the story of the Orange Gold Spots.
ON THE OUTSIDE LOOKING IN
It was 2002. Orange had done a great job of connecting...