Eurostar – the Somers Town story

Eurostar wanted to raise awareness that its main London terminal had moved to St Pancras, which had been backed by a £1.2bn investment.

Eurostar – the Somers Town story

Mother

Last year Eurostar and Mother made a movie. Directed by Shane Meadows. With Thomas Turgoose as the lead. A warming story that made people feel good.

We learnt a lot from the experience. About different models of brand integration. About good and bad practice. About where thinking should start. And we might even have struck on a new way for brands to place themselves at the heart of a story.

For Somers Town was good, not despite Eurostar's involvement, but because of it.

And as our industry inches ever...

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