The charmed generation: the last of the lucky ones
Dick Stroud
The Charmed generation are a cohort of older people who have benefited from the combination of factors that has enabled them to achieve levels of prosperity that is unlikely to be experienced by their children or grandchildren. The reason for their good fortune is explained by the 4Ps: pensions, property, parents and prudence. Not to be confused with marketing's 4Ps!
Pensions
Most of this generation receive, or will receive, a defined benefit pension that is unaffected by changes to the stock, bond, currency or any other market. Recipients receive...