Morris dancing to Norwich may not be the best way to build your brand

Jeremy Bullmore

In his regular column for Market Leader, Jeremy Bullmore argues that brands need some form of publicity if they are to maintain a presence in consumers' consciousness.

Morris dancing to Norwich may not be the best way to build your brand

Jeremy Bullmore

I don't suppose you remember William Kempe. He was very famous once. Between 11 February and 11 March 1600, he morris danced all the way from London to Norwich. For a short while he was known as the Nine Days' Wonder and after that he wasn't known at all.

You don't need me to explain to you why it's difficult to compile a definitive list of things and people who've been totally forgotten – but that shouldn't lure us into believing that only the...

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