Eden and Blighty - Reinvigorating the Factual TV Genre

This paper shows how UKTV Documentary and UKTV People were transformed into two exciting new brands, Eden and Blighty, bringing in new viewers and advertising revenue.

Eden and Blighty – Reinvigorating the Factual TV Genre

Principal Authors: Hannah Wren - Red Bee Media, Sara Holt - UKTV Contributing Authors: Julia Jordan, Amy Greatbatch, Mark Stonehouse, Laura Bryce - UKTV; Sarah Goldman - IDS; Dino Myers-Lamptey - Rocket PHD

1. AN INTRODUCTION TO UKTV

uktv is a joint commercial venture between BBC Worldwide and Virgin Media. Its ten channels show BBC archive content, supplemented by programmes acquired from other broadcasters and production companies and a small number of original commissions. uktv is primarily a pay-TV business: Dave and Yesterday are available free-to-view in Freeview (Yesterday in...

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