Price and delivery are key to growth of video-on-demand
Stuart Knapman
There has been a change in consumer awareness and expectations of video-on-demand (VOD) services in the past 18 months. We are seeing a shift in the way mainstream audiences expect to control their TV viewing, and the media industry must work hard to keep up with these changing expectations.
Current VOD services on both PC and TV platforms report healthy usage figures, particularly around catch-up or time-delayed viewing, but current VOD usage is only the tip of the iceberg. Mainstream viewers do not enjoy a wide-ranging, regular relationship with...