Challenges… new needs for the advertising agency business

Marion Harper

After contrasting the states of U.S. and UK advertising in this speech to the 4A’s (the American Association of Advertising Agencies) 1962 Annual Meeting, 4A’s chairman Marion Harper sets out his vision for future initiatives.

Challenges … new needs for the advertising agency business

Marion Harper4A's Chairman

At this point in our proceedings. It's traditional to study the [[ill]], peer into the future and call for bold action on the part of our business and our organization. I'll try not to ignore tradition.

First, let's speculate on what our advertising environment might be like in the coming years. To [[ill]] one quick opinion: Not long ago I had the privilege of having Ambassador Galbraith as a lunchee on companion at a gathering is honor of Prime Minister Nehru. Somehow we seemed to turn more...

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