My thirty-three years with the AAAA

Frederic Gamble

Frederic Gamble recounts the changes and accomplishments of the 4A’s (the American Association of Advertising Agencies) during his working life.

My thirty-three years with the AAAA

Frederic Gamble4A's President

For a good many years now I have regularly spoken at our Region meetings on the subject of “The State of the Industry”. I have used that subject because it seemed to be impossible for me to come before you regularly each year, as many of our members have seemed to want me to do, and talk each time on some new and important subject. Occasionally I have done so, as in my talk in 1958 on agency profits, but ordinarily I have tried to present to you a number...

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