A look in the looking glass

Jock Elliott

Renowned Ogilvy & Mather executive Jock Elliot discusses advertising ethics and compares the industry to the rest of society in this speech to the 4A's (the American Association of Advertising Agencies) 1968 Annual Meeting.

A look in the looking glass

Jock ElliottOgilvy & Mather

One arm of our government has ruled that cigarettes are injurious to health and that a statement to this effect must be on every package.

Another arm of our government subsidizes the growing of cigarette tobacco.

A third orders television to give equal time to those who want to reply to the advertising of cigarettes.

And then I read a little item in the New York Times: “The Agriculture Department has quietly extended for another year its subsidies to the overseas advertising of American cigarettes.”

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