Three cheers for Madison Avenue
David OgilvyFounder, Ogilvy Group
When Ogilvy & Mather first applied for membership in the A.A.A.A., I was told nothing doing. The A.A.A.A. did not want to admit a “foreign” agency.
I pointed out that the then President of the Institute in London was the head of J. Walter Thompson's London office, an equally “foreign” agency.
Today, the President of the Institute in London is the Chairman of the London office, and the Chairman of the A.A.A.A. is the Chairman of our New York office. Times have changed.
Somewhere along the line I was a...