FedEx's BBDO partnership adjusts to digital challenges

The relationship between U.S. courier FedEx and its longstanding agency BBDO is the focus of this article from WARC's U.S.

FedEx's BBDO Partnership Adjusts to Digital Challenges

Geoffrey PrecourtWARC Online

Despite continuing strong consumer recognition and brand awareness, the last two years have not been kind to Federal Express. Economic chaos touched the preeminent overnight delivery service in a couple of ways: The price of fuel meant that FedEx had to pay more for transportation and, in turn, pass those costs back to its customers - recession-squeezed companies and individuals who suddenly found next-day service less important. Moreover, as both people and organizations become more familiar with technology, so are they more likely to use email attachments for even...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands