Weathering the Storm: The Financial Crisis

This reports on an online study of American adults by JWT shortly after the collapse of the investment bank, Lehman Brothers, in September 2008 to examine the immediate ramifications of the financial crisis on consumer attitudes and behavior.

Weathering the Storm: The Financial Crisis

TOPLINE FINDINGS

The terrorist attacks of 9/11 triggered a pervasive sense of anxiety that has shown up consistently in surveys—the “waiting for the other shoe to drop” syndrome. Now a shoe has dropped: not another terrorist attack but what appears to be the biggest financial meltdown since the Great Depression. With the stock market swinging wildly, consumers are ill at ease, unsure of what the future holds. Adding to the drama is an increasingly competitive race for the White House.

JWT commissioned an online study of 1,116 American adults to examine the immediate ramifications...

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