Taking Gaming to the Next Level
Nigel Hollis
Increasing numbers of people are turning to various forms of digital games for entertainment. While occupied with an absorbing game, people are fully engaged, engrossed with the activity. What more could an advertiser ask for than the involvement generated by a good game? Thus gaming presents a huge opportunity for advertisers.
The universe of “gamers” is diverse—a far cry from the stereotype of gamers as antisocial young men. According to data from KMR's network of TGI studies, over half the total UK population plays digital games on one platform or another—PCs (32...