Speed Read - Buyology: Truth and Lies About Why We Buy

Geoffrey Precourt

This article summarises the key arguments of "Buyology -Truth and Lies About Why We Buy", by Martin Lindstrom (Doubleday/Broadway Business, 2008).

Speed Read - Buyology: Truth and Lies About Why We Buy

Martin Lindstrom, Doubleday/Broadway Business (2008) (view on Amazon)

Buyology -Truth and Lies About Why We Buy is a state-of-the-neuroscience-practice analysis and a discussion of how understanding of the brain's various functions can provide insight into how consumers make purchase decisions.

Lindstrom is a self-described "brand futurist" who boasts of spending 300 days a year on the road lecturing, studying, and working for a roster of clients that includes McDonald's , Nestlé, Procter & Gamble, Microsoft, Disney, Unilever and GlaxoSmithKline.

In April 2009, Time magazine...

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