How should I improve the image of my brand?
Rational points of difference driven through innovation remain a powerful source for brand success, but improving the warmth of your brand's personality may also reap rewards.
Finding measures which relate to future market share is a goal of good brand equity research, but is also a tough one — since so many other factors can influence the future beyond the strength of your brand.
However, in BrandDynamics™ and BrandZ™, we have access to by far the world's largest brand database. By comparing this data with a knowledge of what subsequently happened...