TV Consumption is growing – Latest trends in TV consumption worldwide
Jacques Braun and Alexandre CallayEurodata TV Worldwide, France
INTRODUCTION
The media industry and its turnover were, similarly to all other industries, profoundly affected by the current world crisis. Many claim that television consumption is also suffering from a decrease linked to new media usage starting with the Internet. Despite this Cassandra, Eurodata TV Worldwide, which has been gathering TV ratings from all around the world for more than 18 years, demonstrates year after year that TV consumption is growing: +1 minute in 2008 on average across...