Buick Lucerne launch - beyond precision

By the late Twentieth Century, Buick had lost its central position in the market to imports which were seen as more stylish and practical.

Buick Lucerne launch – beyond precision

BUICK'S WANING HERITAGE

In its prime, the Buick brand was a force to be reckoned with. An all-American source of pride, it was one of the pillars that General Motors was built on. However, as imports took over the scene in the late 20thcentury, the Buick tri-shield lost much of its luster. Consumer preference had shifted to imports, and Buick had not kept up with the public tastes and demands. The brand equity that Buick built by producing practical and stylish cars had become outdated and their world-class quality had been faltering...

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