Buick Lucerne launch – beyond precision
BUICK'S WANING HERITAGE
In its prime, the Buick brand was a force to be reckoned with. An all-American source of pride, it was one of the pillars that General Motors was built on. However, as imports took over the scene in the late 20thcentury, the Buick tri-shield lost much of its luster. Consumer preference had shifted to imports, and Buick had not kept up with the public tastes and demands. The brand equity that Buick built by producing practical and stylish cars had become outdated and their world-class quality had been faltering...