Accenture - Go on. Be a tiger

Accenture is a global business consulting, technical services and outsourcing company which competes with bigger players like IBM and McKinsey.

Accenture – Go on. Be a tiger

BACKGROUND: STANDING OUT IN A COMPLEX CATEGORY

Accenture is a global Business Consulting, Technology Services and Outsourcing company competing with the likes of IBM, Bearing Point, EDS, CapGeminiErnst&Young, and McKinsey for large strategic and technology consulting contracts, with the most lucrative being multi-year engagements worth hundreds of millions of dollars.

As one might imagine, in this category the buying process is incredibly complex and lengthy and involves the most senior members of an organization. In most instances, multiple decision makers take part in the consultant selection process and selling in an engagement usually...

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