Microsoft Office 2007 - new day, new office

The multinational launch campaign for Microsoft Office 2007. Objective: create a need for the new version by generating awareness and then driving experiences to elicit the desired response.

New Day, New Office – Launch of Microsoft Office 2007

1) RESEARCH FRAMED PURSUIT OF THE BUSINESS OPPORTUNITY

How do you convince highly satisfied product users that they need a new version of the product that promises to be even better? The answer lies in words spoken over 2,400 years ago:

I forget what I hear, I remember what I see, I learn what I do! Confucius, Chinese philosopher

Unexpectedly, this insight was revealed in exploratory communication development research for the Microsoft Office 2007 product launch. This research revealed that product descriptions...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands