Obama for President

The 2008 Presidential campaign for Barack Obama, covering the primaries and the election campaign. The paper summarises the thinking as it developed.

Obama for President

BACKGROUND AND OBJECTIVES

When Sen. Barack Obama announced that he was running for President, he faced the longest odds in history. He was a little known Senator with only two years of Washington experience; he was taking on Hillary Clinton, dubbed as the “inevitable” Democratic nominee, and the popular Clinton brand; lastly, he sought to become the nation's first African-American President.

Although the process of running in primaries and in a general election is overloaded with conventions, there was little that was conventional about the Obama campaign. With a team of pollsters and media consultants largely from...

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