Evercare - a personal touch

This is a campaign (2008?) for Evercare (Ovations) health insurance for seniors, addressed to the U.S.

Evercare – A Personal Touch

BUSINESS SITUATION AND OBJECTIVES

Given the burgeoning Latino senior population, as well as Latinos' propensity to over-index in chronic illnesses and poverty status, Evercare has started to focus on reaching the Hispanic market. There are currently 2.3 million Hispanic Seniors aged 65+, and this number is projected to grow to double by the year 2020, and reach an estimated 15.2 million by 2050. Evercare, knows that Latino seniors will be a large component of their future growth and vitality, and in the past two years has begun to focus efforts on the Hispanic senior adult....

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