Westminster eForum Keynote Seminar: behavioural targeting, social networking and the challenge of online privacy

Figures show that 94% of UK consumers agree that protecting their personal details is an issue of considerable importance, and many argue that dealing with this matter is of an equal level of importance as preventing crime.

Westminster eForum Keynote Seminar: behavioural targeting, social networking and the challenge of online privacy

Laura JamesWARC Online

"With information power goes social responsibility"

Privacy is a big issue. A new survey has found that 94% of UK consumers agree that protecting their personal details is an issue of considerable importance. Indeed, for the first time, this matter ranked alongside preventing crime in the list of the most pressing social concerns currently said to be facing the country, giving it a higher priority rating than equal rights, the NHS and national security.

This information, from a government-backed tracking study,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands