Get the measure of social media response
Tim Gibbon and Rachel Hawkes
Social media is resting firmly in the bosom of mainstream media. Twitter, Facebook, YouTube and Bebo all roll off the tongues of BBC and Channel 4 news anchors, and now have the potential to cross over from digital to traditional media.
Engaging with social media and in an online environment will always attract more attention and scrutiny to brands. They need to be aware of the implications of communicating within this realm.
Initially, most web 2.0 campaigns extended to putting a video (often a recycled TV...