ESOMAR WM3 Day Two Continued:
Finding the right media formats for brands and measuring WOM
Laura JamesWARC Online
This is one of a series of edited extracts from the ESOMAR WM3 Conference. Other articles cover:
- Interactive audiences, impact of search and researching Twitter users
- Facebook, growing global TV, OoH guidelines and cross-media research
Finding the right media formats for brands
It has been a long held belief that a brand can benefit from the company it keeps. Many media strategies and sponsorship deals have been based on the importance of the fit between the programming environment/editorial context...