Experiential marketing for UK shoppers in recession
Clare Dowdy
Some 64% of UK shoppers say they're shopping less overall, according to From Crunch to Crisis: Impacts on consumer attitudes and leisure behaviour in 2009 and beyond, a study conducted by The Communications Agency. Nevertheless, they still want to get out and about.
As TCA puts it: "There's a widespread determination to continue to invest time in and enjoy the leisure activities that really matter."
These activities fall into three categories:
- shared experiences as social currency;
- self-expression through creativity and learning;
- a drive to wellbeing...