Wieden's 4As Return: The need for racial diversity and equality in the US advertising agency business
Geoffrey PrecourtWARC Online
Geoffrey Precourt, WARC Online's US editor, reports from the 4A's 2009 Leadership Conference in San Francisco. For his full coverage of the event, visit WARC Online's conference blog.____________________
The visit of Dan Wieden, the American Association of Advertising Agencies (4As) most celebrated non-member, to its 2009 Leadership Conference only lasted an hour. But his session was just long enough to endorse one of the 4As' primary initiatives.
The subject of his remarks was racial imbalance in the agency business. Specifically,...