Viewer as media decision-maker - Digital video recorders and household media consumption

In-home observations and depth interviews are used to assess the role of the digital video recorder (DVR) in the home and audience behaviour while watching television with a DVR.

Viewer as media decision-maker – Digital video recorders and household media consumption

Sarah M. SmithMissouri State University

Dean M. KrugmanUniversity of Georgia

INTRODUCTION

This paper reports the findings of an in-depth qualitative study of television viewing behaviour in digital video recorder (DVR) households in the US. The study is exploratory in nature and examines the media consumption process in a DVR environment with respect to advertising and programming. The DVR offers capabilities well beyond prior technologies in terms of enabling a customised viewing experience, including the ability to rearrange programme viewing and skip commercials.

About 20% of US...

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