ESOMAR Asia Pacific Conference: Research, innovation and consumers in China and beyond

Manfred Mareck reports on day one of ESOMAR's 2009 Asia Pacific conference in Beijing, opening with coverage of the keynote speech from Wendy Tso, Partner at Silver Group, China, who encouraged the market research community to focus on innovation, despite the global economic downturn.

ESOMAR Asia-Pacific Conference

Research, innovation and consumers in China and beyond

Manfred MareckWARC Online

In her opening keynote speech to ESOMAR's 2009 Asia Pacific conference in Beijing, Wendy Tso, Partner at Silver Group, China, encouraged the market research community to focus on innovation, even in times of global economic downturn. After all, the two Chinese characters for 'crises' mean both 'danger' and 'opportunity'. One of her themes was the need to provide clients with more insights, actionable strategies, and a stronger involvement of the agency management with client's internal marketing department.

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