MRS Research 2009: The hidden value of community
James AitchisonWARC Online
Research 2009 did not have an official conference theme. It was, confessed the programme chairs in the opening session, a deliberate ploy to enable the market research industry to convene and explore its future in an "open and generative" way, free of assumption and prescription.
Such a plan - or lack of one - was tacitly endorsed some 24 hours later when author and Demos researcher Charles Leadbeatertook to the same stage and opined: "There is no media organisation in London that knows for sure what...