Technology Futures: Perspectives on How Technology Will Transform the Market Research of Tomorrow
A stream of three short papers edited by Tim Macer, meaning ltd
Michael DeNittoMarketsight
Leon WalshQSR International
Philip MartinThe 3rd Degree Limited
EDITOR'S INTRODUCTION
Prior even to the earliest days of market research, the science of population-based statistics that engendered our profession was propelled forward by a series of technical innovations in collecting and processing data. The punched card designed for census data in the United States at the end of the 19th Century and the creation of computational machines in the early 20th...