Under the Skin - Credit-Crunched, Recessionary Times: Implications for the UK and Its Banks

The article describes a research project for the bank HSBC into people’s attitudes to the financial situation.

Under the Skin – Credit-Crunched, Recessionary Times: Implications for the UK and Its Banks

Neil CoburnTruth Consulting

Monique Hellel, Matthew Higgins, Alan Jones and Carina KempHSBC

Louise McLarenTruth Consulting

INTRODUCTION

The speed and ferocity of the current economic downturn has come as a body-blow to the UK. Even Gordon Brown acknowledged on 23rd January, the day the country officially entered a recession, that 'What we did not see, nobody saw, was the possibility of markets failure' (BBC News, 23rd January 2009).

Of course, some are now claiming 'I told you so'....

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