Futurology through Semiotics
Dr Rachel LawesLawes Consulting
INTRODUCTION.
The scope of this paper.
This paper is titled 'Futurology Through Semiotics' so let me begin by defining those terms and explaining why I would want to write a paper about them. Futurology is the art and science of envisioning probable, and possible, futures. Semiotics is a formal, qualitative research method and a form of cultural analysis. It is increasingly widely-used in market research, and distinguishes itself by including a focus on cultural change over time.It is unique among market research methods in this regard....