Television advertising on a shoestring
Laura James
Television is no longer solely the domain of big-budget advertisers, and may never be as affordable as it is now in the UK, according to a recent Thinkbox conference, TV on a Shoestring.
Lower airtime costs and an explosion of new formats and technology mean that it is now possible to have a successful TV campaign on less than £100,000.
Broadly, there are a number of elements that any advertiser should consider in order to get the best value from television on a small budget:
1. Have a clear set of objectives...