Pavlov revisited – comparing panel conditioning and quality between panel methods
Kristof De Wulf and Mike FriedmanXL Online Panels, Belgium
Bert BorggreveHJ Heinz, Netherlands
INTRODUCTION
As business decisions are increasingly being made on the basis of information derived from online panels, it is crucially important to understand how different panel approaches affect the insights we derive from them. In line with this, Taylor (2007) suggested that researchers spend more time studying the nuances of different online panel methods. In our study, we focus on two different online panel methods: access panels and custom panels.
Following the...