Panel-based mobile online research – why mobile online questionnaires contribute to improve data quality?
Jörg Otto Hellwig and Tom WirthRespondi AG, Germany
INTRODUCTION
In recent years, online questionnaires have established themselves as an indispensable part of the data collection toolkit. Respondents for the surveys are chiefly recruited from online access panels. The advantages of such panels are a greater willingness to participate among respondents and the possibility of drawing a more tailored sample using personal master data. In well-maintained panels, it is possible to achieve a response rate of over 60% from a selected sample within the...