How the Obama effect is set to transform Brand America

Steve Silver

The article argues that if President Obama continues in government to use the same methods to involve people in politics that he developed in his presidential campaign, it will transform the worldwide view of America.

How the Obama effect is set to transform Brand America

Steve Silver

There is great anticipation about whether the incoming Obama administration will be able to sustain its new domestic coalition to address the serious issues we face as a nation while improving America's standing in the world, and thereby attracting citizens of other nations to stand with us on issues we care about.

President Obama will have a better chance of achieving these goals if he uses the same approach that he used to attract voters to his campaign – an approach that was first developed in the business...

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