2009: the view from the top
Alexandra Jardine
Sir Martin SorrellChief executive, WPP Group
There is no doubt that 2009 will be a very tough year. There will be a slowdown and/or recession in the western markets of the US and western Europe (principally the UK, France, Germany, Italy and Spain).
There will also be a slowdown in the traditional media, particularly newspapers, magazines, radio and network television. However, there will be growth in the BRICs (Brazil, Russia, India and China), with a major challenge particularly for Russia and some of the Next 11 (Bangladesh, Egypt, Indonesia, Iran, Mexico,...