Intel – Intel & Ikea- Duvet Days Experiential (UK)
Agency name: Bray Leino LtdClient name: IntelCategory: Innovative Idea or Concept
BACKGROUND
The collaboration of Intel® & IKEA – two very different brands that had never worked with each other before – proved to be a great strategic alliance that delivered on joint objectives.
The majority of IKEA customers are unaware of the technology based furniture
Low awareness amongst consumers on digital home technology and how it can work in their home environment
When planning a room, consumers do not consider technology at the same...