Intel - Intel & Ikea- Duvet Days Experiential (UK)

IKEA and Intel collaborated to mutual benefit: IKEA wanted to make consumers aware of how digital technology could improve home environments and Intel wanted to embrace the “cocooning” trend of staying at home.

Intel – Intel & Ikea- Duvet Days Experiential (UK)

Agency name: Bray Leino LtdClient name: IntelCategory: Innovative Idea or Concept

BACKGROUND

The collaboration of Intel® & IKEA – two very different brands that had never worked with each other before – proved to be a great strategic alliance that delivered on joint objectives.

  • The majority of IKEA customers are unaware of the technology based furniture

  • Low awareness amongst consumers on digital home technology and how it can work in their home environment

  • When planning a room, consumers do not consider technology at the same...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands