Transport for London – Oyster iTunes (UK)
Agency name: Chemistry Communications Client name: Transport for London Category: Brand-building
BACKGROUND
Auto top-up (ATU) is a service which allows your Oyster card pay-as-you-go balance to be topped up automatically with either £20 or £40, whenever it drops below £5 when you touch in on any yellow reader on the London transport network. This means that you will never run out of cash to pay as you go on your Oyster card. You can set up ATU online.
On average there are 2,500 sign ups per week.
Qualitative...